Under Armour, UCLA and sports branding power: Our shirts beat your shirts - Chicago Tribune
Under Armour draws inspiration from UCLA's past for new apparel | Inside UCLA with Thuc Nhi Nguyen
Why Under Armour is trying to end its record apparel deal with UCLA
What the Under Armour Deal Signifies for UCLA Sports - Bruins Nation
Under Armour wants to end $280M UCLA deal, but university is fighting to keep it – Daily News
Report: UCLA to sign record-breaking apparel deal with Under Armour | Inside UCLA with Thuc Nhi Nguyen
Despite lawsuit, UCLA to wear Under Armour this school year - Los Angeles Times
UCLA, Under Armour Announce Agreement - UCLA
Under Armour working to terminate 15-year, $280M contract with UCLA | theScore.com
For Under Armour, UCLA shoplifting incident marks rocky start to record deal | Fox Business
UCLA Sues Under Armour for Ending $280 Million Sponsorship - Bloomberg
Under Armour terminates 15-year, $280 million apparel deal with UCLA over lack of 'marketing benefits' - CBSSports.com
Sports Partnerships Post-Pandemic: Lessons From The Under Armour-UCLA Case Study
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Under Armour tells UCLA they want out of $280M Sponsorship Deal | by Nolan Cattell | The Startup | Medium
UCLA Athletics set to leave Adidas, join Under Armour in 2017 - Daily Bruin
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UCLA To Wear Under Armour This Year Despite Dispute | SGB Media Online
Under Armour seeks to end record-breaking sponsorship deal with UCLA - Daily Bruin
UCLA Football Season Ticket Holders Get a Look at the Under Armour Uniforms at Bruin Viewin' - Bruins Nation
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